Static vs. Dynamic Recognition for Donor Displays

Static vs. Dynamic Recognition

Too often organizations find themselves in the dilemma between static (never changing) and dynamic (cumulative) recognition. Here are some thoughts about these two structures: A dynamic recognition display allows everyone to participate. It not only recognizes those large single gifts that are received from time to time (especially in a specific campaign) but also those smaller gifts are given with consistent caring over a longer duration. Each is important to the organization’s success and both deserve recognition to show appreciation. Additionally, cumulative recognition allows the donor to see and be thanked for his/her entire history of giving and not simply for a brief “snapshot” of the donor’s generosity.

Not-for-profits spend significant amounts of money to recognize donors who give during annual appeals or capital drives. With static recognition, those donors will feel appropriately thanked at the time of dedication; however, the recognition vehicle soon begins to fade into the surrounding décor after the end of the event. As a plaque on the wall, it soon loses its appeal and disappears—if not from view, then certainly from our consciousness.

If, however, organizations would invest a little more into the display, a flexible, expandable, non-defined perimeter piece can be created that will become a dynamic part of their ongoing fundraising efforts. For example, it could include a rotating art exhibit of historic and/or current events that tell a story; this will keep it a consistent area of interest. It will allow organizations to recognize into the future for all donations: large and small, planned gifts and legacies, life insurance proceeds, and wills.

Not-for-profits can create giving levels and giving clubs, which allow donors to be continually recognized as their gifts grow through the years. Additionally, they can identify capital campaign donors as the “founders” for a cumulative approach and use their gifts to help generate dollars forever. This method will multiply the effects of donor generosity for years to come.

As you can see, cumulative recognition, or a dynamic display, works for organizations dependent on their donors both large and small; after all, both should have the opportunity to be recognized for their total effort on behalf of the not-for-profit.

Whichever direction you ultimately decide to take (static or cumulative), we hope you allow RecognitionArt© to prepare a design to meet your goals and objectives. At that time, we will review the Information Worksheet in detail and then proceed with a design that will fulfill all your needs and expectations. The result will be a plan that will lead to consistent recognition for a deserving, ever-expanding donor base.

Donor Displays by RecognitionArt

RecognitionArt displays are truly unique. Our donor walls, plaques, and displays are designed not only to recognize your most cherished contributors, but to enhance your environment at the same time provide a positive reflection of your organization’s mission, and culture

Contact RecognitionArt

We offer a FREE design concept to honor current patrons and entice future donors. RecognitionArt’s goal is to elicit a positive emotional reaction from your supporters and to connect your display to their hearts, visually linking their financial donation to the positive work you do. We are not a trophy shop, and we do not “copy/cut/paste” designs. We take the branding and core of your identity into account every step of the way and integrate it with various forms of art.