RecognitionArt is a very different kind of recognition company, with a unique approach to the way we involve our clients. Allow us to explain using the analogy below: Imagine that you are riding in a car—as a passenger—traveling to a place you’ve never been before. The driver has complicated directions but is able to follow them without your help. You, therefore, are free to enjoy the ride and entertain the other passengers during the drive. You arrive at your destination without truly knowing how you got there. Several days later you think back to the roads you took to get to your destination because you are going to travel there again. You can’t recall much about the path you took to get there because the driver had complete control over the journey; you were not involved in the learning process that had first brought you to your destination. As you may have guessed, most recognition companies are the “driver,” thereby relegating you to the role of “passenger” and excluding you from learning the details along the way. Were opportunities missed? Were relationships overlooked? Did you make the best use of your efforts? Was your investment maximized? This is how our company is different—with us you are the driver. We teach you that there are choices along the way that will impact not only your project but also your future fundraising endeavors. We make sure that months later you not only remember how you did it but also that you have a blueprint to follow for future ventures. We’ll teach you how to bring life to your organization’s creativity and properly communicate it.
RecognitionArt and Donor Details©
In the world of recognition, there are many different possibilities, choices, and opportunities that can help you maximize your donor acknowledgment and fundraising efforts. The problem is that there is no way that one person can think of them all. This is why RecognitionArt has created this manual. Using over 100 years of combined experiences in donor recognition, we have designed this guide to include the smartest methods and time-proven techniques to help you save time and achieve your recognition goals more efficiently and successfully than ever before.
Discover the Emotion Behind the Gift!
We must pay close attention to the fact that donors have compelling reasons for giving to an organization, that there is always a definite and identifiable “emotion” behind the gift. This simple statement of fact is the basis on which all donor acknowledgment and recognition fundraising projects must be built.
PERCEPTION STORY – CONCEPT IMPRESSION – HONOR INITIATE – PRESERVE ENDOWMENT – ENHANCE ILLUSTRATION – PARTICIPATION COMPEL – INSPIRE STORY – ACCOMPLISH BENEFITS – ENCOURAGE INVESTMENT – SHOWCASE DETAILS – REWARD OWNERSHIP – INTANGIBLE BOUNDARY – INSTILL TRADITION – GIFTS HIERARCHY – REVITALIZE CULTIVATE – CATEGORIES DESIGN –
ESTABLISH CONTRIBUTE – POSSIBILITIES IDENTIFY – HISTORY STYLE – ACCOMMODATE EXPECTATIONS – INDIVIDUALITY EDUCATE – STIFLE PARTNERS – RECOGNITION TARGET – BUDGET IMAGE –
GIVE COMPLAIN – HIGHLIGHT ARTWORK – MOTIVATE PRESENTATION – FINANCE LIMITATIONS – INNOVATION BLUEPRINT – PERSONALITY EXPRESSION – VOLUNTEER CAMPAIGN – IMAGINATION GOAL(S)
You now have a collection of impressions and perceptions, which bring about new ideas, points-of-view, and knowledge to contemplate.