Has this ever happened to you? A donor gives a sizable donation to your organization. You immediately send a thank you, but you never hear from them again. This is why donor engagement is important for long term sponsors. Many times you need more than a thank you letter. The donors want to feel more involved in the organization. Transactional responses to large gifts don’t work when you are trying to retain donors — especially larger donors who need a greater and more customized donor experience from you.
What does work for Long Term Sponsorship and Repeat Donations?
Hosting a Donor appreciation event is an exciting, and fun way to show your donors how much they are appreciated. It’s a great venue to unveil a donor display wall honoring the donations that keep your organization running. Don’t sell tickets or ask for donations. Simply give your donors a night to remember in a comfortable environment that engages in meaningful conversations that will leave your attendees feeling more invested in your mission.
A well-crafted appreciation event and unveiling can be one of the most powerful forms of marketing for your nonprofit organization.
Research of Giving
At a BBCON philanthropic conference session, Penelope Burke, Author of Donor-Centered Fundraising and Donor-Centered Leadership, cited the following insightful statistics:
- Among donors who went to donor cultivation events on a scale of 1-7 with 7 being most satisfied, donors ranked themselves 5-7.
- 33 percent of donors who attended made an unsolicited gift
- 35 percent of solicited donors who made a gift credited the event with why they made the gift
Donor Appreciation Events thank your supporters while increasing support.
Donor Displays by RecognitionArt
RecognitionArt displays are truly unique. We support clients’ desires to highlight achievements, honor supporters and celebrate the spirit of giving. Many organizations would not be able to exist without their donors and sponsors. By using a creative venue to thank your donors, you establish a long-lasting relationship and inspire more giving. Giving feels good and it’s nice to be acknowledged in a special way.
RecognitionArt donor walls, plaques, and displays are designed not only to recognize your most cherished contributors, but to enhance your environment at the same time provide a positive reflection of your organization’s mission, and culture
Whatever idea you have for a donor wall or display, RecognitionArt can help you achieve your vision. We have been helping clients with their donor walls, recognition displays, and plages for over 25 years. Our confidence in our abilities to produce a dazzling customized recognition display for your organization is provided by our past and current clients. We offer a FREE design concept to honor current patrons and entice future donors. RecognitionArt’s goal is to elicit a positive emotional reaction from your supporters and to connect your display to their hearts, visually linking their financial donation to the positive work you do. We are not a trophy shop, and we do not “copy/cut/paste” designs. We take the branding and core of your identity into account every step of the way and integrate it with various forms of art.
In a world with hundreds of options for donor recognition at the click of a button, it can be overwhelming to try and find a company that meets your budget, let alone a business that goes above and beyond to “WOW” you. But here at RecognitionArt that’s at the center of our DNA. We treat you like family, not just a client or account.
You can contact us by calling 941.922.1272 or email at info@RecognitionArt.com.