Recognition Isn’t An After Thought: Why You Should Be Using Donor Walls to Fundraise
By creating a donor wall before asking for donations, you are effectively “tugging on the heart strings of your donors;” that is, allowing them to visually feel the emotional sentiment behind their gift, which compels them not only to give, but to give more. While there are many reasons to give to charity, there are also many charities to give to: what can you offer them that another not for profit can’t? The visibility in acknowledging their contribution will create loyalty and trust.
It’s the very beginning of your campaign; you just announced your goal, and you feel the anticipation and the pressure to not only succeed, but do so in a record amount of time. We’re here to help you do just that.
You can also effectively use giving levels to encourage larger donations. Major corporations desire the visibility of charitable activity within the community. Many have the mindset of “keeping up with the Jones’,” which you can harness by promoting healthy competitiveness within the donor arena. If “MAJOR DONOR A” sees they receive more prominence with just a contribution of a few thousand dollars more, this compels them to act. When “MAJOR DONOR B” sees that “MAJOR DONOR A” moved up a giving level, they may feel compelled to act.
This is just one of several ways you can use a donor recognition design to excite and spark donations. Contact us today to learn more about how you can use donor walls to fund your campaign.